Hobby Garden Partner Programme
Magic Direct — the secret weapon for webshops
You sell in your own webshop — we ship directly to your customer. Offer the full Magic portfolio without stock, warehouse or packing: an endless shelf, zero inventory risk, the full retail margin.
In development. We are shaping how Magic Direct works together with the first partners — what is described here shows the planned framework, and the final terms will be settled based on our shared experience. If you are interested, apply — the first round of partners has the biggest say.
Who is it for?
Webshop-only retailers
No physical shop? You can still build partner level with your Direct turnover — all the way up to Head Gardener level without a shop.
Hybrid (shop + webshop) partners
The fastest-selling products on your shop shelf — while online you offer the FULL portfolio, without stock.
How does it work?
1
The customer orders
from you and pays
you — you issue the invoice too.
2
You send us the orders
in a daily CSV (template below).
3
We dispatch the parcel to your customer
on working day D+1.
4
Settlement per order: partner price + delivery fee — we will finalise the exact schedule (immediate settlement or daily settlement) together with the first partners.
Delivery fees
It counts towards your partner level
300 thousand Ft net turnover / 6 months = 1 point of sale
Head Gardener route without a shop: ≥1.5 M Ft / 6 months + ≥30% Magic share
Founding programme available
Whichever is higher counts — the number of your registered shops or the turnover equivalent. For example, 1 shop + 1.5 M Ft six-month net turnover (webshop and Direct combined) = 5 points, which already meets the Head Gardener threshold.
Framework
- In peak season (March–August) a monthly net minimum turnover of 30,000 Ft applies — below that, a handling fee of 10,000 Ft/month. September–February: no minimum and no fee.
- Return shipping of withdrawal returns is the partner's responsibility — a damaged or lost parcel is our responsibility.
- Dispatch: working day D+1.
Mixed baskets — what to watch out for
If your customer puts a Hobby Garden product AND something from your own stock into the same basket, the order ships from two warehouses, in two parcels — which means two fulfilment costs. Two proven solutions:
- Hybrid model (recommended): keep the fastest-selling HG products on your own shelf (you buy them by the carton at partner price anyway) — so mixed baskets ship from you, in one parcel. Direct works best for HG-only orders and slower-moving products.
- Let your customer know: if two parcels are shipped after all, state on the product page or in the basket that “this product arrives in a separate parcel” — so there are no surprises.
Your own shipping fees and promotions are of course your decision — these are only suggestions based on experience.
Interested? Tick the “Magic Direct” option at registration, or write to us: partner@hobbygarden.hu — you will hear about the launch first-hand.
Apply to become a partner →
Download the CSV order template
